Link Building for Agriculture: Boost Your Farming Network

Challenges Facing Agriculture Link Building

Compared to other industries, agriculture businesses tend to face greater difficulties with
link building for several reasons:

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Content Pillar Pages for Agriculture Link Magnets.

Creating compelling “link magnet” content optimized for your target keywords is the foundation of link building. To attract the most valuable backlinks, develop pillar pages that thoroughly cover high-interest agriculture topics. Useful pillar page ideas include:

  • Ultimate Guide to Precision Agriculture
  • The Future of Indoor Vertical Farming
  • Challenges & Innovations in Sustainable Agriculture
  • How Technology is Transforming Agriculture Equipment and Machinery
  • The Role of Agriculture Biotechnology in Food Security

Optimizing these pages with multimedia elements such as stats, infographics, images, and videos will make them more shareable and “link-worthy”. Ensure to prominently display these pillar pages on your website navigation and link to them internally whenever relevant to increase page authority.

Leverage Industry Directories & Associations

Joining and actively participating in agriculture associations, cooperatives, non-profits, and directories can provide valuable link building opportunities. A few examples to consider are the American Farm Bureau Federation, Future Farmers of America, National Farmers Union, and Agribusiness Associations Directory.

Once you join these organizations, ideas for earning backlinks include:

  • Submitting guest posts to their blogs and publications
  • Contributing expert insights for articles and press releases.
  • Sponsored scholarships, donations, or community initiatives.
  • Speaking and sponsoring local events and conferences
  • Hosting webinars or workshops

The high domain authority and niche relevance of agriculture industry websites will give your backlinks much more SEO value.

Partner with Local Farms & Agriculture Businesses

Don’t underestimate the value of local backlinks. Building relationships with farms, orchards, nurseries, stables, farmers markets, and other agriculture businesses in your immediate community can result in impactful backlinks and referral traffic.

Possible partnership opportunities include:

  • Providing marketing consulting and SEO services for their website
  • Sponsoring local events and fundraisers
  • Conducting workshops or seminars at their facilities
  • Cross-promoting special offers, discounts, and giveaways
  • Co-creating blog content and videos

Focus on forging partnerships that allow you to add a backlink bio or byline to any co-created content. Even a small, locally operated farm’s website can be a boon for your local SEO rankings and traffic.

Publish and Syndicate News & Resources

Seeking publishing and syndication opportunities is imperative for agriculture link building. The ability to secure backlinks on high domain authority sites related to your industry is extremely valuable.

Some top outlets to connect with include:

Agriculture & Farming National Publications:

  • Successful Farming
  • The Progressive Farmer
  • Country Living
  • Hobby Farms

National and Local News Outlets:

  • Reuters
  • USA Today
  • Associated Press
  • Local newspaper websites

Agriculture Resources:

  • USDA’s National Agricultural Library
  • Extension Foundation’s Educational Resources

You can pitch articles, expert insights, data reports, infographics, and other resources tied to your pillar content and expertise. In addition to backlinks, the brand visibility and industry authority achieved through national news and resource contributions is tremendous.

Link Reclamation

Your previously published articles, reports, and resources that have accrued high engagement and social shares present another link building avenue. A strategy known as link reclamation involves resurrecting your most popular and high-quality content from the past 1-2 years and requesting updated backlinks from websites that originally linked to the assets.

Start by identifying your content with the most social shares and engagement through Buzzsumo and Google Analytics. Prepare a short pitch email with an updated backlink request and supporting data explaining why the piece remains relevant. Politely request for them to either link to the content again or update existing links if the URLs have changed.

The benefit of link reclamation is earning new links from sites you already have a relationship with, based on your top-performing content.

Monitor and Improve Existing Links

Don’t overlook the links you already have acquired for your site. Perform periodic link audits using tools like Ahrefs and Moz to identify:

  • Broken backlinks to reach out and fix
  • Low quality links to try and get upgraded.
  • Pages earning high volumes of referral traffic that may warrant more internal links.

Closely monitoring your backlink profile enables you to maximize the SEO value of existing links while pursuing new high-quality link building wins.

Link building in agriculture requires creativity and understanding of the unique challenges and opportunities in this sector. But armed with the right strategy, agriculture businesses can build natural links at scale to drive referral traffic, lower cost-per-click, and achieve top search rankings. Getlinkspro offers proven expertise in agriculture link building – contact us to drive results for your business in 2024!

Niche industry with a smaller pool of high authority websites to obtain backlinks from. Mainstream publications often overlook the agriculture sector.

Geographic fragmentation makes scaling link building campaigns more difficult. Forming partnerships can be harder when businesses operate locally.

Tech adverse nature of some agriculture companies who are slower to adopt digital marketing and understand SEO value. Limited organizational budgets especially amongst small farms and agricultural cooperatives. Seasonal fluctuations in operations which impact the consistency of link building efforts.

With the right strategy, agriculture companies can overcome these challenges and build high-quality backlinks at scale to enhance their visibility and brand authority online.

Niche industry with a smaller pool of high authority websites to obtain backlinks from. Mainstream publications often overlook the agriculture sector.

Geographic fragmentation makes scaling link building campaigns more difficult. Forming partnerships can be harder when businesses operate locally.

Tech adverse nature of some agriculture companies who are slower to adopt digital marketing and understand SEO value.

Limited organizational budgets especially amongst small farms and agricultural cooperatives. Seasonal fluctuations in operations which impact the consistency of link building efforts.

With the right strategy, agriculture companies can overcome these challenges and build high-quality backlinks at scale to enhance their visibility and brand authority online.

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